The second annual By Design conference held on February 1, 2014 will focus on the collaborative relationship between business leaders & creative directors. Hear from industry leaders working in fashion, tech, media, design, and film speak on the process of innovation and implementation. Immerse yourself in conversations about how these leading professionals have pushed their companies internally, with both creative and business strategies to create visionary outcomes. Learn from start-ups, small studios, and large companies about the working relationships behind a project's success, the power of creativity and the process behind its influence.

Last year, the Conference drew over 400 participants, including industry leaders, professionals, and students from a number of schools, with speakers from over 25 companies and organizations to engage in discussions on the creative process and education.

The xDesign Conference is a collaborative effort between groups at the Harvard Graduate School of Design & the Harvard Business School. It aims to leverage expertise within the University by bringing together creative thinkers, design luminaries, professors, experts from various background, and students to engage, debate and reinterpret the design process for a selected subject. Read the original xDesign manifesto from last year [here]. Each year the conference provides the opportunity to explore a new topic and new format responding to topical issues around the organizing student groups and the University at large.



Mrs. Minna Kemell-Kutvonen
Creative Director, Member of Management Group of Marimekko
Mrs. Tiina Alahuhta-Kasko
Marketing Director, Member of Management Group of Marimekko

Mary Howard Studio

Mary Howard

Beth Jenkins
Studio Manager

Google Creative Lab

Jessica Brillhart
Filmmaker, Google Creative Lab


Sebastien Leon
Founder & Creative Director

Cedric Gairard
Executive Producer

Viacom Media Networks

Jacqueline DeHuff
VP Creative / Integrated Marketing
Niels Schuurmans
Executive Vice President, Partner Content Creative Music and Entertainment Ad-Sales


Marke Johnson
Creative Director, hitRECord
Principal Designer, The Made Shop

Assembled Objects / General Assembly

Adam Pritzker
Founder and Chairman of Assembled Objects / Co-Founder and Chairman of General Assembly

Parsons The New School for Design / Equametrics, Inc.

Dr. Scott Pobiner
Assistant Professor - Parsons The New School for Design
Chief Design Officer - Equametrics, Inc.

Tom Eisenmann
Howard H. Stevenson Professor of Business Administration
Harvard Business School
Mukti Khaire
Associate Professor of Business Administration
Harvard Business School
Dr. Beth Altringer
Director b4bi
Interim Director Laboratory at Harvard
Lecturer SEAS

The xDesign Conference will be held at Harvard’s Graduate School of Design, 48 Quincy Street, Cambridge, MA 02138.

The By Design conference will include a series of presentations, conversations, and panel discussions, to get a behind-the-scenes look into the creative process across various industries.


 9:30am - 10:00am /
10:00am - 10:20am /
Welcome Remarks
10:25am - 11:10am /
Fashion Dialogue - Every twenty minutes
11:15am - 12:15pm /
12:20pm -  1:20pm /
Networking Lunch
 1:20pm -  2:30pm /
Media Dialogue - Every twenty minutes
 2:35pm -  3:35pm /
 3:35pm -  3:55pm /
 3:55pm -  4:55pm /
 5:00pm -  6:00pm /
Reception (must be 21 years or older)

For Questions or Comments:

Emily Russell


Christina Yang


Tiffany Chen (Tickets and Registration)


Tickets (SOLD OUT)

Eventbrite - xDesign Conference

Sponsored in part by a generous gift from Mr. J.W. Kaempfer, Jr.  MBA 1971

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